It is, without question, the marketing fail of the year.
But people offended by Kendall Jenner ‘s Pepsi Max ad might want to check their facts before they go full snowflake and claim they’ve been triggered.
Contrary to popular opinion, the much-maligned TV spot was not inspired by Black Lives Matter, but rather an iconic image taken during a 1960s Vietnam War protest.
Bjorn Charpentier – the Pepsi ad’s director of photography – told TMZ it was the world-famous snap of a woman approaching armed officers with a flower in 1967 which inspired the flop concept.
(Photo: YouTube/Wingard Boyles)
His clarification comes after countless people took to social media referencing a similar image captured during a BLM incident in Baton Rouge, Louisiana, last summer.
It also follow’s Pepsi decision to pull the ad and issue an apology .
The controversial ad showed the model appearing to calm a protest by simply handing a police officer a can of Pepsi.
It immediately sparked a huge backlash from people who branded it “wrong” and in “bad taste”.
Martin Luther King Jr’s daughter Bernice King also took to Twitter to slam the ad, writing: “If only Daddy would have known about the power of Pepsi.”
The apology from the soft drinks company read: “Pepsi was trying to project a global message of unity, peace and understanding.
“Clearly we missed the mark, and we apologise. We did not intent to make light of any serious issue. We are removing the content and halting any further rollout.”
They continued: “We also apologise for putting Kendall Jenner in this position.”
Watch the controversial Pepsi advert with Kendall Jenner