It is already four whole days since Pepsi pulled the #worstadever, a soul-charring two-minute music video featuring the world’s most vacuous Maw (model-activist-whatever) — the fifth Kardashian, Kendall Jenner. I am sure that at the start of their vapid discussions the makers of the ad, Pepsi’s ludicrous Creators League, wanted to capitalise on Jenner’s previous form as one of couture’s leading social justice warriors — three years ago Kim’s sister went as far as appearing in a Chanel show that was staged as an actual demo, complete with nonsense placards and Chanel-logoed megaphones.

But surely anyone could see the mixture of stupid money-hungry fashion stick and racially tinged “issues” was a recipe for total outrage?

The ad features Jenner participating in a photoshoot in the…