A new font has been created in honour of LGBT artist and activist Gilbert Baker, who created the rainbow flag in 1978 as a way to represent the diversity and vibrancy of the queer community.
The bold typeface is simply called “Gilbert” and was created by an initiative called Type With Pride – a collaboration between NewFest, NYC Pride, Ogilvy & Mather’s design agency and a font creation platform called Fontself.
“We wanted to create something special that would not just honor Gilbert and his iconic rainbow flag, but also give the LGBTQ community a fantastic tool to help them create their own banners, posters, and signs,” said Ogilvy & Mather’s design team. “People can now raise the rainbow flag with every letter they type.”
The Gilbert typeface can be downloaded for free here and can be promoted with the hashtag #TypeWithPride.